I feel like in the absence of Ke$ha, Tove Lo has really taken up the mantle of being the overly-sexualized and equally talented pop star it-girl. Friday, the Swedish singer released a new song, the Wiz Khalifa collaboration “Influence.”
The song drops along with the announcement that Tove Lo’s second full-length album Lady Wood will drop October 28 (via Island Records).
I’ll never forget seeing her for the first time at the now-defunct Sunset Strip Music Festival two years ago. I only knew her soon-to-be megahit “Stay High (Habits)” at the time. I walked away impressed by her showmanship and wealth of quality material. Last year I saw her at Bonnaroo. Although her voice seemed slightly weathered by the harsh Tennessee conditions, she rocked it. She caught the crowd off guard when flashing them mid-song, something she’s done a handful of times.
Tove Lo’s been as prolific as any pop star in the past few years since exploding on the scene. She’s taken advantage of the opportunity. Some people struggle to continue an upwards trajectory after enjoying the success that comes with your song being played on the radio every 10 minutes. Just look at Iggy Azalea, who is now playing county fairs.
But Tove Lo has come with hit after hit, including incredible collaborations like Flume’s “Say It” and Alesso’s “Heroes.” One collaboration that’s being slept on that I expect to blow up is the one with BROODS called “Freak of Nature” from their new album. LISTEN TO IT NOW IF YOU HAVEN’T HEARD IT.
Tove Lo doesn’t have an LA date scheduled at the moment unfortunately and is touring with Maroon 5. I expect her next LA gig to be at a venue the size of the Shrine or the Palladium. She’s blown up and isn’t showing any signs of slowing.
LISTEN TO TOVE LO’S NEW SONG WITH WIZ KHALIFA “INFLUENCE” BELOW: